Simple Step, Serious Value: Why Certified Firms Should Claim Their Tough Leaf Profile Today

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BY: Tough Leaf | 20th May 2025


Many people grow up hearing that to get anything of value, you must work hard. This is a valuable life lesson, but sometimes things can be more easily acquired and still be useful. The latter is the case for certified small and certified firms when it comes to claiming their Tough Leaf profile. 

It's easy to do and offers excellent value.

Let's back up for a moment. 

Tough Leaf is a technology platform that connects general contractors, owners, and government teams to small and certified firms. Think of us as matchmakers between these entities as we streamline compliance for better project outcomes.

Minimal Time Investment

Some perceive routines as boring, but they comfort many people in all life phases, including work. Emily Cooke, a business psychologist, told Yahoo Finance, "Human beings are creatures of habit, we find safety in routine and generally do not cope well with uncertainty." 

It's no surprise, then, that 40% of employees, according to this study, feel anxious about change in the workplace.

Yet, businesses often claim they're agile, dynamic, and flexible. However, employees follow the same daily routines, week after week, and year after year. 

Why? 

The craving for routine and anxiety that change may bring results in many people/organizations resorting to the status quo.

Although Sheryl Crow sang, A Change Would Do You Good, people doubt this. The thought process goes something like this: "I have a process already. It's not perfect, but it works okay. So, why change?"

Changes do indeed help us grow and improve. 

For example, claiming your Tough Leaf profile helps businesses and is a simple change. The process takes minutes; our team can help with any questions or concerns.

And it's free. 

So, it takes minutes and doesn't cost anything. That's something that even the busiest, most change-resistant company can handle. 

Register your company with Tough Leaf

Don't Miss Communication

Part of the process of certified diverse firms claiming their profile is ensuring the information in our database is accurate and up-to-date. 

Does that matter?

Absolutely. 

General contractors, owners, and government agencies work with us to find certified subcontractors. We use our database to help these entities find the certified diverse firms that meet their requirements.

Note that our database includes over 300,000 certified small and certified subcontractors across the U.S. 

If the information in our database is incorrect, potential leads that require your services may not land in your inbox. Instead, it disappears into the ethers, and companies choose to work with others. You've lost the game before it even began.

The culprit is poor data. According to Gartner research, this is a common and costly error. The company, "…found that organizations believe poor data quality to be responsible for an average of $15 million per year in losses."

Other research found that bad data results in a loss of 25% of revenue for most companies.

So, claim your profile, don't miss out on authentic opportunities and quality leads, and help your business grow and prosper.

More Opportunities, More Hits

According to the law of averages, the more bids that your certified diverse firm submits, the more jobs you'll secure. But what if your company retains the same process and it includes a flaw, i.e., you bid on projects that are not appropriate. The law of averages does not correct mistakes.

Even if your certified diverse firm does bid on projects that you're qualified for, there's only so much time in the day to submit bids. Taking time away from revenue-producing work to complete bids is a challenging, though necessary, task. 

However, most companies limit their time looking for bids to when they're slow. At that point, there's an element of desperation, which leads to poor decisions. Companies may feel forced to take on inappropriate, poorly paying projects to keep the lights on. 

When your company claims its Tough Leaf profile, it can help you minimize or eliminate these challenges.

You'll get matched projects sent directly to your inbox. With our technology's help, our team applies a thoughtful approach to matching companies and projects.

One certified diverse firm received a project suggestion from us, but felt it was inappropriate. He said, "If I hadn't spoken to Mac [Senior Customer Success Manager at Tough Leaf], I would have deleted the email …" 

The conversation and assistance from Mac helped the business owner recognize he was qualified for the job. So, he bid and won the project. 

Once a certified diverse firm claims its profile, the company can also gain access to open projects posted by general contractors and developers that we post.

As noted in the example above, we can help certified firms put their best foot forward. We do so via a call to discuss the project, answer your questions, confirm the match, and help develop a timeline for submitting the bid. 

With the guidance and more qualified leads, the law of averages is bound to be true. Submit more and better bids and grow your business.

All these services are free. Really. Sometimes, you get something of true value easily.

Click here to register your profile with Tough Leaf and help your business today.